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Guide to Content Marketing
Content marketing stands apart from most other classic forms of marketing. Less invasive and less obviously ‘salesy’, its main focus ... -
‘Can I help you with anything?’ – ChatBots and The Power of Automated Response
You’ve seen them already no doubt. The pop up on the bottom of the screen when you enter a website, ... -
Has Instant Message Killed the Phone Call Star?
2 billion messages are sent between people and businesses on a monthly basis, according to Facebook. The days of huge ... -
Getting the Most from Your Postgraduate Recruitment Campaign
All statistics in this article were taken from the HESA website – https://www.hesa.ac.uk/ Postgraduates are a core part of the ... -
7 Features of Insta Stories that are Great for Organic Content
It’s no secret that Instagram is one of the big dogs of social media. With more than one billion monthly ... -
The Rise of The 6-Second Ad – How They Can Work For Your Institution
Screen times are getting higher and attention spans are getting shorter and it’s important that video ads adapt to accommodate ... -
Top Tips For Open Days
Open days remain an integral part of the university selection process for many students. They want to make sure that ... -
Why Live Streaming Is An Essential Investment For Educational Institutions
Video content is top dog on the social media landscape, and it has been that way for a while. Within the ... -
Ephemeral Content In Education Marketing – Why Should It Be Used?
As most people within the industry will know, digital marketing is an ever-evolving field. Moving with the curve of new ... -
Why Should Universities Be Considering An Always-On Marketing Strategy?
With the increased presence of almost every major brand on social media, the prospective students of today have grown used ...
